PROJECT DETAILS

Enhancing the experience for Slater & Gordons site users

Improving the UI/UX of the company’s website in order to increase SEO presence and customer acquisition

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Role

UI Designer

Client/Project

Slater & Gordon - Internal, site improvements

Timeline

January - December 21

Tools used

XD, Illustrator, Photoshop, Google Analytics

PROJECT BACKGROUND

Overview

Crafting effective UI design was crucial for the conversion of users, particularly in the context of legal services like Slater and Gordon Lawyers. The designs played a pivotal role in enhancing user experience, ensuring intuitive navigation, and establishing a visual hierarchy that guides visitors seamlessly through the legal processes. Clear and user-friendly interfaces not only instill trust but also encourage users to engage with the platform, ultimately leading to increased conversion rates.

As the UI designer, I was responsible for creating wireframes, mock-ups, and prototypes that were used to guide the development of new features. I also worked closely with the developers to ensure that all my designs were compatible with the latest software.

Goals:

Enhance User Experience:

The primary goal was to create a user-friendly interface that engages visitors effectively. This involves presenting information in a clear and intuitive manner, encouraging users to explore further and engage with the content

Improved SEO:

The designs aimed to enhance SEO by incorporating relevant keywords, meta tags, and other best practices. This goal was geared towards increasing the page's visibility in online searches, making it easier for potential clients to find information about Slater and Gordon

Increased Conversion Rates:

Ultimately, the design sought to contribute to higher conversion rates by attracting the right audience. By combining a user-centric approach with effective SEO strategies, the goal was to not only inform users but also to prompt them to take desired actions.

FINAL DESIGN

Brief 01 - Creating a Location Page that Converts Users

In designing the locations page for Slater and Gordon Lawyers in Manchester, the focus was on creating a user-friendly interface that provides comprehensive information about the Manchester office. The design also aimed to optimize the page for search engines, incorporating relevant keywords and strategies to enhance SEO.

The goal was to improve the page's visibility in online searches, attract organic traffic, and ultimately increase the likelihood of conversion for individuals seeking legal services in the Manchester area.

FINAL DESIGN

Brief 02 - PPC Landing Page - Will Writing

Many customers like to see what benefits they will receive from a product as well as the amount they will be paying. The aim of this project was to enable the Wills comparison table as a way in which we remain transparent with the user, allowing them to choose an option best for them